Responsible Choices Today. Lasting Value for Tomorrow.

Responsibility Across Operations, People and Society

Our sustainability and responsibility framework is organised around interconnected priorities that reflect our role as a Saudi food manufacturer.

Responsibility Begins with the Choices We Make Before Production

Ingredients, packaging materials and external services influence the quality, reliability and wider impact of our products.

Our sourcing direction is to work with suppliers capable of meeting defined requirements relating to quality, food safety, legality, service and responsible business conduct.

Supplier assessment and ongoing communication help strengthen material consistency, supply continuity and shared understanding of expectations.

Where practical and aligned with quality requirements, local sourcing can support shorter supply networks, local economic participation and stronger market relationships.

Producing Responsibly Through Better Use of Resources

Food manufacturing requires materials, energy, water, equipment and skilled people. Using these resources effectively supports both operational performance and responsible growth.

Our operational direction includes improving process visibility, reducing unnecessary consumption and identifying efficiency opportunities across production and supporting activities.

Production planning, equipment reliability, employee awareness and accurate performance information can all contribute to more efficient resource use.

Improvements should be evaluated carefully to ensure that efficiency does not compromise product quality, food safety or employee safety.

Managing a Valuable Resource with Care

Water supports hygiene, sanitation, cleaning, utilities and other activities within food-manufacturing operations.

Responsible water management begins with understanding where water is used, identifying unnecessary consumption and maintaining effective operating controls.

Cleaning efficiency, equipment condition, employee awareness and timely maintenance can contribute to better water performance.

Any water-efficiency initiative must continue to meet hygiene, sanitation, product-quality and food-safety requirements.

Respecting Food by Preventing Avoidable Loss

Food waste represents a loss of ingredients, energy, water, labour, packaging and the wider resources used throughout production.

Our direction is to identify the causes of avoidable loss across planning, materials, production, quality, storage and distribution activities.

Better forecasting, material control, process consistency, equipment reliability and stock rotation can help reduce unnecessary loss.

Where safe, lawful and operationally appropriate, suitable surplus-food pathways may be evaluated in cooperation with approved organisations.

Protecting the Product While Considering Material Impact

Packaging plays an essential role in protecting food safety, preserving quality, supporting shelf life and communicating information to consumers.

Responsible packaging development requires balancing product protection with material efficiency, functionality, compliance and environmental considerations.

Packaging opportunities may include reducing unnecessary material, improving format efficiency, evaluating alternative materials and strengthening recyclability where practical.

Any packaging change must be technically evaluated to ensure that it continues to protect the product and meet quality, food-safety and regulatory requirements.

Developing Food Solutions for Changing Expectations

Consumer expectations continue to evolve around quality, safety, convenience, variety, nutrition, value and responsible production.

Our product-development approach seeks to understand these expectations and translate relevant insights into practical portfolio opportunities.

Responsible product development includes consideration for ingredient selection, portioning, formulation, packaging, shelf life, preparation and clear consumer information.

Product changes and new concepts must continue to meet applicable quality, food-safety and regulatory requirements.

Safe Operations Begin with Awareness and Responsibility

Manufacturing, warehousing, maintenance and distribution activities require employees to understand and manage the risks connected to their work.

Workplace-safety responsibilities include following procedures, using appropriate protective equipment, maintaining orderly work areas and reporting unsafe conditions.

Managers and supervisors support safe operations by setting expectations, providing guidance, responding to concerns and reinforcing responsible behaviour.

Incidents and near misses should be reviewed to understand their causes and identify actions that reduce the likelihood of recurrence.

Contributing Beyond Our Business Operations

Food has the ability to bring people together, support well-being and contribute to stronger communities.

Our community-responsibility direction is to identify meaningful initiatives connected to food, well-being, awareness, skills and community needs.

Effective community programmes require suitable partners, clear objectives, responsible implementation and an understanding of the people they are intended to support.

We aim to approach community engagement as a long-term responsibility rather than a one-time promotional activity.

Contributing to Capability and Opportunity in Saudi Arabia

As a Saudi food manufacturer, Masdar Al Hayat has an opportunity to contribute to local capability through employment, skills, supplier relationships and food manufacturing activities.

Developing local talent supports operational continuity, stronger organisational knowledge and future leadership capability.

Engagement with qualified local suppliers and service providers can contribute to stronger business networks and shared economic value.

Our broader direction is to grow in a way that creates opportunities for the organisation and the market around it.

Progress Requires Collaboration Across the Value Chain

Many sustainability challenges extend beyond the direct control of a single organisation. Progress therefore requires cooperation with suppliers, customers, service providers, employees and community partners.

Responsible partnerships begin with clear expectations, professional communication and shared understanding of objectives and responsibilities.

Collaboration can support improvements in sourcing, packaging, logistics, waste reduction, product development and community participation.

We aim to build relationships that create practical shared value while maintaining quality, compliance and commercial responsibility.

Turning Commitments into Managed Responsibilities

Sustainability becomes more effective when responsibilities are defined, priorities are reviewed and progress is supported by reliable information.

Relevant functions may contribute through operational planning, quality, supply chain, procurement, human resources, finance, maintenance, marketing and community engagement.

Sustainability-related claims should be reviewed carefully to ensure that public communication accurately reflects current practices and verified results.

As the company’s approach develops, governance can be strengthened through approved objectives, responsible owners, performance indicators and periodic management review.

Principles Guiding Responsible Progress